The evolving role of digital technologies and digital media has changed how marketers effectively manage a communication campaign in the digital age. This subject offers insights into marketing communication strategies that can effectively reach tech savvy audiences. The principles taught in this subject will provide a strong understanding of the communication process and help utilise the marketing communications mix (advertising, sales promotions, personal selling, sponsorship marketing, public relations, and direct marketing) more effectively. Students completing this subject will be able to build and manage marketing and digital communication campaigns.